DWR News Media Relations Policy

Date: June 29, 2000 (updated October 5, 2004)

To: Division/Office/District/Field Division Chiefs

DWR has a strong tradition of providing factual, accurate and timely information to the public through the news media. To maintain quality and consistency in our public messages and assure that DWR's policies and actions are accurately presented, this memo renews our policy commitment to a factual and effective program of media relations.

DWR's public information policy is clearly stated in the Department Administrative Manual (Sections 2110, 2120 and 2121). A fundamental of our policy is full public disclosure on DWR's policies, programs and actions except when law or ethics require confidentiality.

DAM Section 2110 requires that when a Department employee speaks to a member of the news media, a memo briefly summarizing the media contact must be sent to the Director within 24 hours, with a copy to the Chief of the Public Affairs Office (PAO).

The Public Affairs Office is responsible for coordinating DWR's media contacts and relations, and for developing, reviewing and distributing news releases, and other messages for media and public use. This responsibility includes review and approval of DWR publications and Web sites accessible to the public.

To foster public understanding of water issues, DWR strives to be factual, accurate and timely in addressing water issues within its jurisdiction.

To initiate a news release or message for media use or public education, contact the Public Affairs Office, acting through your supervisory chain and the appropriate Deputy. To assure accuracy, PAO clears news releases with appropriate program officials and Deputy Directors.

If you become aware of newsworthy events or activities that may be developing in your area of jurisdiction or program responsibility, promptly inform the appropriate Deputy and PAO. Whenever feasible, notify the Deputy and PAO of impending newsworthy developments before they occur.

In dealing with the media, DWR officials will be prepared, factual and accurate. Be brief and precise in your answers but take the time to provide perspective on your program if the reporter is not familiar with it. Avoid speculation and conjecture. Deal only with topics within your jurisdiction. Refer reporters to appropriate other sources if questions relate to topics beyond your area of knowledge or responsibility. If the questions move from your area of program responsibility into politics, controversy or legislation, secure the assistance of a DWR Information Officer.

If you require assistance with a news media inquiry or wish to alert PAO to an impending development, call PAO at (916) 653-6192 and ask to speak to a DWR Information Officer.

Media training is available to help senior officials and program managers improve their communication and news interview skills. Call PAO at (916) 653-6192 to schedule media training.

By following these procedures, you will help keep the public well informed about water issues and the Department's important program activities. Your cooperation in this effort is greatly appreciated.